15 authors, 15 articles. Free, yet with priceless insights. Learn from marketing thought leaders how to engage with customers and create value for stakeholders in a complex digital world. Covers digital channels, marketing techniques, accountability and technology. Truly a must-read …
Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs Read more »
The following is cross-posted from the original at the IBM Unica blog. —- Exciting news for our IBM Unica NetInsight OnDemand customers and really all marketers: IBM today announced the new IBM Digital Marketing Optimization Suite which accomplishes three great …
News today: IBM announced the new IBM Coremetrics Digital Marketing Optimization Suite Read more »
For friends of analytics and interactive marketing, it is always a delight to find new technology vendors that take a fresh look at solving the problems in the market. So, I was fascinated to learn about Whatsnexx’ and their paradigm …
Fascinating New Marketing Automation Technology: Whatsnexx’s Customer State Marketing Read more »
After three posts on insights for the considered purchases sector, it is fun now to see now how different the discussion is for customer marketing amd B2C. For that, just tune into Naras Eechambadi’s’ article which is next in our …
Maximizing Long-term Customer Value: By Naras Eechambadi of Quaero / CSG Read more »
“Mobile Marketing is not about sending unwanted text messages to people or simply offering discounts via the mobile channel. It is about creating a meaningful exchange on mobile with your customers.” – from Kim Dushinski’s article That quote from Kim’s …
It makes sense to have a maturity model as a companion to the new digital-marketing strategy framework . (See the thumbnail of the framework below.) What’s a maturity model? Maturity models are well established today. Their purpose is to be …
Here is a revised framework for digital marketing strategy. Why the revision? This fixes a number of shortcomings in the first version that I had proposed 10 days ago. For example, David Raab and Laura Patterson, members of the …
Digital-Marketing Framework (now revised and improved) Read more »
At the new DigitalMarketingOne, our Founders Council is seeking to design and explore a strategic framework for digital marketing. Marketing does so many things though and does them so differently at different companies. How do we put all that …
In Search of a Strategic Framework for Digital Marketing Read more »
When talking about retailers’ savings / discount cards, the first thing the analytics industry used to point out was the benefit for customer identification. The card helped tie transactions to known customers or households and facilitated the range of well …
In a world of credit cards, what’s the point of retailers’ savings cards anymore? Read more »
Exciting times! The consolidation in the marketing technology industry is producing a big league of solutions providers. Dreaming ahead into the future, what can companies hope to achieve with this new breed of marketing software and services providers? The end-to-end …
Soup to Nuts Marketing Optimization – In the Coming Big League Read more »