& Multichannel Metrics
A few weeks ago I posted the first part of some (unsolicited) advice to the online grocery Freshdirect.com as to whether they would be well advised to invest into social media for their site. If you read that post, you …
The Web Analytics Association’s Standards Committee is presenting the latest set of Web Analytics Definitions (from Sep 22 2008) in a public webcast on November 6th. On that occasion, I promised the hard-working committee chairs, Angie Brown and Judith Pascual, …
WAA Web Analytics Definitions compared with Unica's Affinium NetInsight Read more »
So you think you know what this “online-offline” marketing thing is all about? Forgive my presumptuousness–but I bet you don’t know the half of it! The electronic Retailer magazine published an article in the October issue that I have been burning …
Unica is hiring for several new positions in our growing web analytics team. The first of these will be a colleague that I will get to work closely together with. Namely, we are looking for a Product Marketing Manager for …
Success with web analytics is easier said than done. Successful users of web analytics have aligned the right strategies for best practices, staffing, and technology. What are these strategies though? On September 30th, a live webinar offered a chance to …
In response to the previous post, Bill Adam was kind enough to point to something that I had never heard of before: The ikan. I thought it worth highlighting at the post level. Bill also pointed me to a comprehensive article in …
In this little story, you can put yourself in the driver seat of a real eCommerce business. And think through whether it makes sense for this business to invest into web 2.0 style, social media capabilities for its web site. …
Should You Invest in Social Media For Your Web Site? Read more »
Many marketers are still blissfully ignorant about web analytics and think that it was only of interest to the web team, namely for improving online marketing. Yet its promise goes much beyond. This post aims to inspire you for taking web analytics …
Fun with Web Analytics: Can You Measure Interaction With a Paperback Book? Read more »
Bob Thompson, CRM guru and founder of CustomerThink, has been very kind to interview me on the subject of the Multichannel Marketing book. Among Bob’s seven short questions my favorite was: “Who should own multichannel marketing and why?” We know …
One of the many ways that we (know-it-all) consultants recommend measuring online to offline conversion rates (and vice versa) is to do so with the help of coupons. For example, site visitors can be offered a coupon while they are …