& Multichannel Metrics
So, an online and an offline marketer walk into a bar. But tired of always drinking the same old beer, today, they really want to figure out which of the drinks on the bar’s shelf are going to be their new …
An Online and an Offline Marketer Walk Into a Bar … Read more »
I was driving through San Francisco, yesterday, to the offices of Wiley who just published the Multichannel Marketing book. On the way back, near the onramp to the Bay Bridge, a number of beggars were working the traffic lights. Same …
“So … how many banks are actually doing that?” I was questioned by an Internet marketer in Sydney last week. We were discussing the idea of measuring customers’ behavior on the website in order to refine the targeting of marketing …
A Small Step for Marketers – A Big Step for Marketing Read more »
Bob Thompson has created something unique with CustomerThink, Inc, namely a forum for thought leadership on customer centricity. CustomerThink.com is a place where CRM gurus come together to share learnings from their daily work. CustomerThink is much more than just …
Other than on this blog, I also write regularly on CustomerThink.com. This is Bob Thompson’s forum for customer centric thought leadership. Bob had invited me a while back specifically for writing about web analytics on his forum. Let me connect the …
The first master of multichannel marketing in this mini series was Hurol Inan. He is from the online marketing world. Next came Kevin Hillstrom whose background is from direct marketing. So, in the name of multichannel consciousness, it is high time …
Everybody knows Kevin. His name is becoming synonymous with multichannel marketing. Almost anybody who fancies themselves a connoisseur of integrated marketing is reading Kevin’s blog at MineThatData.com. Kevin is the author of Hillstrom’s Multichannel Forensics and Hillstrom’s Database Marketing. He …
You gotta love the work of Hurol Inan, the first Master of Multichannel Marketing that I would like to pay homage to. Hurol is Australia’s guru for web analytics and online marketing. He is the author of Measuring the Success …
What better way to launch a blog on multichannel marketing than by recognizing today’s masters in the field. Who are the thought leaders? What are they thinking? Multichannel marketing comprises all disciplines in the marketing department: brand AND direct marketers acquisition AND customer …
You are right. I made the title of this post more dramatic than it needed to be, just to engage you. And engagement is exactly what this thought is going to be about. Not engagement in the strategic sense that …