(This post is part of a series on the state of multichannel metrics today, one year after the book came out.) The previous post focused on a travel company that listens to their customers’ online behavior so to get their …
(This post is part of a series on the state of multichannel metrics today, one year after the book came out.) The previous posts focused on companies accelerating conversions from online to offline. Here now comes an example of cross- …
Online to Offline Cross-sales in the Travel Industry Read more »
(This post is part of a series on the state of multichannel metrics today, one year after the book came out.) The previous post examined a B2B example of integrating web analytics into predictive analytics and the data warehouse for …
Online to Offline conversion – A real estate web site Read more »
(This post is part of a series on the state of multichannel metrics today, one year after the book came out.) The previous post paid homage to the original innovators behind the online-to-offline conversion improvement idea, namely the automobile industry. …
Online to Offline Conversions – A modern example from National Instruments Read more »
(This post is part of a series on the state of multichannel metrics today, one year after the book came out.) Believe it or not, one of the downsides of the WWW is that it can actually produce too many …
If you missed the May 19 WAA Webcast with Kevin Hillstrom and Jim Novo, you can replay it any time on demand. By the way, do you think it will be 5 or more like 10 years before all TV …
Replay of May 19th Webcast with Kevin Hillstrom and Jim Novo Read more »
Ask anyone in the know about blogs around “multichannel marketing”, and you will be immediately referred to: Kevin Hillstrom Jim Novo So, mark your calendar now! The first ever webcast featuring both Kevin Hillstrom and Jim Novo and, ahm…, me, …
May 19th: Webcast with Kevin Hillstrom and Jim Novo Read more »
If you liked the previous post, then you will love this. Well, only if like me you live in the SF Bay Area, that is. Friends of analytics are invited to some quality evening entertainment on Thursday, April 23d, at …
April 23, Santa Clara: Managing Integrated Marketing Read more »
While it isn’t yet quite the online-offline integration that is my pet peeve, a new era of web marketing and web analytics seems to have begun. I think this will be a very exciting precursor to online-offline integration. This era …
Dawn of a new era: On-site – Off-site Integrated Marketing Read more »
For those about to compete on analytics – I salute you! The reference to ACDC isn’t unfounded. After all … data rocks! If you want to create competitive advantage for your company by using analytics more cleverly than your competitors, …