& Multichannel Metrics
Make the Digital Economy Personal The theme of Adobe Summit this year was, Making the digital economy personal. Mass personalization of digital experiences has been a dream for decades now. But the reality is much slower to come along. Are …
An interview with Stéphane Hamel. Earlier this year, I had a chance to interview one of the most distinguished thought leaders in the field of digital analytics: Stéphane Hamel. You know him from his many innovations such as his Digital Analytics Maturity …
You think you are customer-centric and data-driven. But are you really? Read more »
Back in the early 2000s when you went to industry conferences such as SES, shop.org, eTail, ad:tech, and of course the eMetrics Marketing Optimization Summit, the common refrain was: “web analytics — everyone should really be using them.” The Rise …
The Rise and Fall of Web Analytics (and the rise of CX) Read more »
eCommerce and Marketing Pros all take for granted today that for your business to succeed online your digital intelligence eco-system has to include 1. Digital (web) analytics 2. Voice of the Customer (VoC) 3. A/B testing But the leaders in the space …
If like me you were part of the birth generation of Web analytics for marketing and eCommcerce purposes in the 2000s then what you know about ClickTale is probably based on the startup years of the company. Yet since those …
Have you adapted your marketing automation and email messaging programs for the Age of Mobile yet? If not, it’s time to catch up with the times. But just what steps should you take to adapt your programs? Read my recommendations …
In the Age of Mobile – Marketing Moves from Static to Dynamic Read more »
Having discussed monetizing the mobile channel the series of blogs on conversations from the Digiday Publishers Summit continues with another challenge that publishing execs are grappling with: Over-relying on Advertising as the Sole Revenue Model What’s the most common revenue …
What Keeps Digital Publishing Execs Up at Night? Part 2: Over-Relying on Advertising Read more »
Was it night-time skiing? Or partaking of certain vision-enhancing activities that happen to be legal in Colorado? No! That’s not what’s keeping publishers up at night – it’s the top business challenges that they grapple with, and that the executives …
As I was setting up holiday lights around my house this weekend I was plugging one string of lights into the next to go around the length of the roof. That made me think: how complicated would this be if …
Final Spec for Digital Data Collection published by W3C CG — Plug & Play is here Read more »
In some ways, marketing hasn’t changed at all. It’s still about knowing consumers and connecting your company’s value to that audience in order to create customers. In other ways, marketing has changed completely. A “day in the life” of marketers …