& Multichannel Metrics
Worry not, businesses of the world! Even though the New York Times has declared “Uncertainty” to be the word of the year, you are not alone to weather the storm. We software vendors and consultants of the world have your …
A Word-cloud of 15 Economic Uncertainty Help Articles Read more »
The race is on! With the looming sunset of Google Analytics Universal Edition on July 1 2023, millions of sites will be re-platforming to Google Analytics (GA4) this year. It’s the biggest re-tagging and re-platforming fest for digital intelligence professionals …
In today’s frontlines interview, we hear from Manuel Cornu, a Paris-based colleague of mine for many years. Manuel, what is one thing about Experience Analytics that surprises brands that you work with? Without any doubt, the big surprise is how …
What happens “After the Click”? At 100+ Brands – with Manuel Cornu Read more »
No better way to learn about Everyday Experience Analytics, than to be working with the people that use it daily. In today’s frontlines interview, we hear from Katie Wallshein, a New York City-based colleague of mine for many years. Katie, …
Frontlines Interview with Katie Wallshein: Experience Analytics at 60+ Companies Read more »
Make the Digital Economy Personal The theme of Adobe Summit this year was, Making the digital economy personal. Mass personalization of digital experiences has been a dream for decades now. But the reality is much slower to come along. Are …
An interview with Stéphane Hamel. Earlier this year, I had a chance to interview one of the most distinguished thought leaders in the field of digital analytics: Stéphane Hamel. You know him from his many innovations such as his Digital Analytics Maturity …
You think you are customer-centric and data-driven. But are you really? Read more »
Back in the early 2000s when you went to industry conferences such as SES, shop.org, eTail, ad:tech, and of course the eMetrics Marketing Optimization Summit, the common refrain was: “web analytics — everyone should really be using them.” The Rise …
The Rise and Fall of Web Analytics (and the rise of CX) Read more »
eCommerce and Marketing Pros all take for granted today that for your business to succeed online your digital intelligence eco-system has to include 1. Digital (web) analytics 2. Voice of the Customer (VoC) 3. A/B testing But the leaders in the space …
If like me you were part of the birth generation of Web analytics for marketing and eCommcerce purposes in the 2000s then what you know about ClickTale is probably based on the startup years of the company. Yet since those …
Have you adapted your marketing automation and email messaging programs for the Age of Mobile yet? If not, it’s time to catch up with the times. But just what steps should you take to adapt your programs? Read my recommendations …
In the Age of Mobile – Marketing Moves from Static to Dynamic Read more »