& Multichannel Metrics
Just incredible! The Customer Experience Analytics book is also the #1 new paperback on Amazon’s Business Marketing section today. Thanks so much to the many friends that have helped to make this book possible. And thank you to everyone that …
#1 in Amazon’s new releases for Business Marketing: Customer Experience Analytics Read more »
Incredibly, the Customer Experience Analytics book‘s Kindle edition is the #1 hot new release on the Amazon Kindle Store today, on Jan 27 2023. Thank you for your trust and interest in this hot topic.
Just announced: Google Optimize, A/B testing is sunsetting Talk about a Monkey Wrench! As if Google Analytics users weren’t busy enough planning their migration to GA4, now Google additionally announced the sunset of Google Optimize. via GIPHY How much time …
ClickZ article addressing the top FAQs for marketing today. Ad budgets should go. up now but aren’t likely to do so. Okay, so how can marketers acquire more customers nonetheless? Analytics, to the rescue! Find out how to acquire more …
Advertising less? Acquire more customers, nonetheless. Read more »
Just a few weeks ago, Lesley Harrison wrote a great article on CMS Wire about how UX Design Customer Metrics can help you improve customer experiences. User experience (UX) can have a big impact on customer satisfaction. Learn which UX design customer metrics …
How Experience Analytics improve UX Design (Re: Lesley Harrison’s article on CMSWire) Read more »
With over 3.8 Million ratings at an average of 4.9 stars, it is clear how much Etsy’s buyers appreciate the brand’s mobile app.
Back in 2020, Productmarketingalliance.com published a great article by Julie Osborne with tips for the product marketing of apps based on her work as a product marketer for Etsy’s app.
Worry not, businesses of the world! Even though the New York Times has declared “Uncertainty” to be the word of the year, you are not alone to weather the storm. We software vendors and consultants of the world have your …
A Word-cloud of 15 Economic Uncertainty Help Articles Read more »
The race is on! With the looming sunset of Google Analytics Universal Edition on July 1 2023, millions of sites will be re-platforming to Google Analytics (GA4) this year. It’s the biggest re-tagging and re-platforming fest for digital intelligence professionals …
In today’s frontlines interview, we hear from Manuel Cornu, a Paris-based colleague of mine for many years. Manuel, what is one thing about Experience Analytics that surprises brands that you work with? Without any doubt, the big surprise is how …
What happens “After the Click”? At 100+ Brands – with Manuel Cornu Read more »
No better way to learn about Everyday Experience Analytics, than to be working with the people that use it daily. In today’s frontlines interview, we hear from Katie Wallshein, a New York City-based colleague of mine for many years. Katie, …
Frontlines Interview with Katie Wallshein: Experience Analytics at 60+ Companies Read more »