& Multichannel Metrics
Ask anyone in the know about blogs around “multichannel marketing”, and you will be immediately referred to: Kevin Hillstrom Jim Novo So, mark your calendar now! The first ever webcast featuring both Kevin Hillstrom and Jim Novo and, ahm…, me, …
May 19th: Webcast with Kevin Hillstrom and Jim Novo Read more »
The voice of the web Analytics world, Manoj Jasra, was kind enough to pose a number of great questions to me this week. He published the interview on his blog (web Analytics world) this morning. Among the questions my favored …
Interview by Manoj Jasra, The web Analytics world Read more »
You gotta love the work of Hurol Inan, the first Master of Multichannel Marketing that I would like to pay homage to. Hurol is Australia’s guru for web analytics and online marketing. He is the author of Measuring the Success …