& Multichannel Metrics

Main Navigation

HOME
BOOKS
- Customer Experience Analytics
  - Case Studies
  - Figures
- Multichannel Marketing Metrics
Agent Analytics
Self-Assessment Tool
BLOG
About Akin
- Contact
- Keynotes & Workhops

Home › Posts tagged lead generation

Tag: lead generation

Lead generation: Digital strategies – by Robert Lesser

Robert Lesser’s article in the DigitalMarketingOne series is stepping back from lead management and providing a great primer on lead generation in general. Anyone in the trenches with lead gen will know just how much hard work it is. So …

Lead generation: Digital strategies – by Robert Lesser Read more »

Need to Print Money? Learn how, on Feb 18 with Apogee and Unica

The value prop of being better at SEM is that you can achieve the same outcomes with less spending. Reduce spend on PPC keywords that attract visitors who would have clicked on your organic search result anyway Reduce spend on PPC …

Need to Print Money? Learn how, on Feb 18 with Apogee and Unica Read more »

The Books

Customer Experience Analytics, available February 2023

Buy on Amazon

Multichannel Marketing: Published 2008

Buy on Amazon

Buy on Barnes & Noble