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Tag: A/B Testing

Announced today: IBM Marketing Center

IBM today announced the new IBM Marketing Center — an all-in-one solution that combines digital analytics data with real-time marketing execution. Marketing Center provides A/B testing, website personalization, email marketing, and more. For more information and to download the data …

Announced today: IBM Marketing Center Read more »

Feb 5th – WAA Webinar: Get the $$$ for Testing

If you had the chance to put together an educational webinar on the topic of testing website content and ads – who would be your dreamĀ picksĀ as panelists? Well, I was super lucky to be in just that position to propose …

Feb 5th – WAA Webinar: Get the $$$ for Testing Read more »

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