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A Good Web Analyst Is Hard to Find

Other than on this blog, I also write regularly on CustomerThink.com. This is Bob Thompson’s forum for customer centric thought leadership.  Bob had invited me a while back specifically for writing about web analytics on his forum. Let me connect the …

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Kevin Hillstrom and Multichannel Forensics

Everybody knows Kevin. His name is becoming synonymous with multichannel marketing. Almost anybody who fancies themselves a connoisseur of integrated marketing is reading Kevin’s blog at MineThatData.com. Kevin is the author of Hillstrom’s Multichannel Forensics and Hillstrom’s Database Marketing. He …

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