One of the most exciting developments in web marketing over the past twelve months has been that the website is now considered only one of multiple components of a company’s web presence. Among the many other web presences that companies …
Analytics for Facebook Fan Pages and Tabs with Unica Read more »
In part 1 of this series I summarized the crossroads at which digital marketing has arrived in 2010. Then part 2 explored the surprising advances that turned database marketing into a digital marketing discipline. Now it is time to look …
Multichannel Marketing, 2 years later: The multi-online channel revolution (part 3/3) Read more »
Social media are challenging and humbling. The discussion of how marketers should use them is often clouded by vague recommendations, niche anecdotes, and buzzword mania. The confusion has also impacted marketing analysts. More than ever they are facing questions of …
Social Media Metrics to Fit Your (Secret) Business Goals Read more »