(This post is part of a series on the state of multichannel metrics today, one year after the book came out.) The previous post examined a B2B example of integrating web analytics into predictive analytics and the data warehouse for …
Online to Offline conversion – A real estate web site Read more »
(This post is part of a series on the state of multichannel metrics today, one year after the book came out.) The previous post paid homage to the original innovators behind the online-to-offline conversion improvement idea, namely the automobile industry. …
Online to Offline Conversions – A modern example from National Instruments Read more »
(This post is part of a series on the state of multichannel metrics today, one year after the book came out.) Believe it or not, one of the downsides of the WWW is that it can actually produce too many …
Ask anyone in the know about blogs around “multichannel marketing”, and you will be immediately referred to: Kevin Hillstrom Jim Novo So, mark your calendar now! The first ever webcast featuring both Kevin Hillstrom and Jim Novo and, ahm…, me, …
May 19th: Webcast with Kevin Hillstrom and Jim Novo Read more »
When it comes to Twitter, I have been siding with the naysayers who think: I don’t care what other people seem to be having for lunch nor what they type into their mobile phones when stuck at the airport I …
While it isn’t yet quite the online-offline integration that is my pet peeve, a new era of web marketing and web analytics seems to have begun. I think this will be a very exciting precursor to online-offline integration. This era …
Dawn of a new era: On-site – Off-site Integrated Marketing Read more »
For those about to compete on analytics – I salute you! The reference to ACDC isn’t unfounded. After all … data rocks! If you want to create competitive advantage for your company by using analytics more cleverly than your competitors, …
Here is a small nugget from the Feb 5th Webinar with Josh Manion and Bryan Eisenberg. I touched on this in my little intro during the webcast because it is the source of a fascinating disagreement. It is also in the …
Why it should be "target & test", not "test & target" Read more »
These are great times for friends of business analytics. There are many telltale signs that after all these years, business analytics are still a rising star. Especially so, when it comes to advanced analytics such as predictive modeling. Analytics, Superstar …
It’s a Predictable World! (Save 15% on the Predictive Analytics World conference) Read more »
Given the times that we live in, most marketers are eager to make more out of what they already have. And one thing that web marketers have plenty of are clicks and visitor interactions. How could we make more out …
Get More Value From Product Reviews: Take them Offline too! Read more »