Last Wednesday (March 31st) Eric Siegel presented on 5 Ways of leveraging predictive analysis using web analytics data. Registrations and attendance were very strong which isn’t surprising because the WAA”s yearly survey had recently shown that predictive analysis is a …
Q&A with Eric Siegel on Predictive Analysis using Web Analytics Data Read more »
The great Eric Siegel is going to speak in a webinar on March 31st on the topic of predictive analytics for online applications using web analytics and other data as input. In web analytics we always think that predictive analysis is …
In part 1 of this series I summarized the crossroads at which digital marketing has arrived in 2010. Then part 2 explored the surprising advances that turned database marketing into a digital marketing discipline. Now it is time to look …
Multichannel Marketing, 2 years later: The multi-online channel revolution (part 3/3) Read more »
In part 1 of this series I summarized the crossroads at which digital marketing has arrived in 2010. In this part we will look at the surprising advances that direct marketing has made in the past two years. The old-new …
In the two years since publishing the Multichannel Metrics book, the face of marketing has changed drastically. We are entering a critical crossroads in 2010. By 2013, will we look back and find that this was the year when marketers …
Multichannel Marketing – 2 years later: Digital is at a crossroads now (part 1/3) Read more »
This wizard is for any marketer looking to get more results from their search engine pay-per-click (PPC) campaigns (and who doesn’t?). It walks the analyst through a series of steps for increasing results, e.g. by eliminating wasted spending, identifying missed …
Announcing: Free Optimization Wizard for Paid Search (PPC) Read more »
In a recent post readers and I mulled over the fact whether Amazon really is that cool with their customer analytics and interactive marketing as we keep saying in our industry. Or whether their real secret to success is that …
Other than “How about cookie deletion?” the second biggest question that I have received in the past year when discussing the topic of online-offline integration is the question about privacy. Will it be OK with privacy regulations if I integrate …
(This post is part of a series on the state of multichannel metrics today, one year after the book came out.) The previous post focused on a travel company that listens to their customers’ online behavior so to get their …
(This post is part of a series on the state of multichannel metrics today, one year after the book came out.) The previous posts focused on companies accelerating conversions from online to offline. Here now comes an example of cross- …
Online to Offline Cross-sales in the Travel Industry Read more »