RFM is dead, long live RFEM
You are right. I made the title of this post more dramatic than it needed to be, just to engage you. And engagement is exactly what this thought is going to be about. Not engagement in the strategic sense that …
How to Measure Brand Equity with Web Analytics – Part 2
Search engine strategies in San Jose (SES) is coming up next week already where I am on the hook to describe in just a few minutes during one of the panel discussions what web analytics can contribute for measuring brand equity. Recently, in the first …
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How to Measure Brand Equity with Web Analytics
Search Engine Strategies in San Jose is coming up in about two weeks time. Representing Unica’s web analytics solutions, I will have the pleasure of joining Omniture, Webtrends, and Google Analytics in staffing a panel discussion on measuring success. This time, moderator …
How to Achieve Customer-Centricity in a Multichannel World?
Oh great. Akin is starting the umpteenth million blog. Just what everyone needed. More information! We can barely keep out all the marketing messages that are trying to reach us every day. The ads may seem like bloodhounds chasing after …
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