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Home › Posts tagged ppc

Tag: ppc

Since when does SEM no longer include SEO???

It used to be that SEM was the umbrella term for paid and organic. Articles on search would begin with a sentence such as “Search engine marketing (SEM) comes in two types: paid (PPC) and organic (SEO).”. I used to …

Since when does SEM no longer include SEO??? Read more »

Announcing: Free Optimization Wizard for Paid Search (PPC)

This wizard is for any marketer looking to get more results from their search engine pay-per-click (PPC) campaigns (and who doesn’t?). It walks the analyst through a series of steps for increasing results, e.g. by eliminating wasted spending, identifying missed …

Announcing: Free Optimization Wizard for Paid Search (PPC) Read more »

A nugget from our webinar with Bill Leake from Apogee-Search

Here is a quick take-away from our webinar with Apogee’s CEO Bill Leake today: Don’t be shortsighted in applying analytics for boosting success from online lead generation, specifically paid search: Don’t just measure conversion rate. It is a tricky metric …

A nugget from our webinar with Bill Leake from Apogee-Search Read more »

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