& Multichannel Metrics

Main Navigation

HOME
BOOKS
- Customer Experience Analytics
  - Case Studies
  - Figures
- Multichannel Marketing Metrics
Agent Analytics
Self-Assessment Tool
BLOG
About Akin
- Contact
- Keynotes & Workshops

Home › Posts tagged online offline

Tag: online offline

Online to Offline Cross-sales in the Travel Industry

(This post is part of a series on the state of multichannel metrics today, one year after the book came out.) The previous posts focused on companies accelerating conversions from online to offline. Here now comes an example of cross- …

Online to Offline Cross-sales in the Travel Industry Read more »

Masters of Multichannel Marketing

What better way to launch a blog on multichannel marketing than by recognizing today’s masters in the field. Who are the thought leaders? What are they thinking? Multichannel marketing comprises all disciplines in the marketing department: brand AND direct marketers acquisition AND customer …

Masters of Multichannel Marketing Read more »

The Books

Customer Experience Analytics, available February 2023

Buy on Amazon

Multichannel Marketing: Published 2008

Buy on Amazon

Buy on Barnes & Noble