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Online to Offline Cross-sales in the Travel Industry

(This post is part of a series on the state of multichannel metrics today, one year after the book came out.) The previous posts focused on companies accelerating conversions from online to offline. Here now comes an example of cross- …

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Masters of Multichannel Marketing

What better way to launch a blog on multichannel marketing than by recognizing today’s masters in the field. Who are the thought leaders? What are they thinking? Multichannel marketing comprises all disciplines in the marketing department: brand AND direct marketers acquisition AND customer …

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Tag: online offline

Online to Offline Cross-sales in the Travel Industry

Masters of Multichannel Marketing