Ask anyone in the know about blogs around “multichannel marketing”, and you will be immediately referred to: Kevin Hillstrom Jim Novo So, mark your calendar now! The first ever webcast featuring both Kevin Hillstrom and Jim Novo and, ahm…, me, …
May 19th: Webcast with Kevin Hillstrom and Jim Novo Read more »
A recent post highlighted the central idea behind the book Competing on Analytics: Namely, many companies employ analytics (business intelligence) merely in a tactical role, i.e. for improving ROI, while a few others use analytics so cleverly that they become …
A Quadrant Chart for Sophistication with Analytics vs. Multichannel Marketing Read more »
Everybody knows Kevin. His name is becoming synonymous with multichannel marketing. Almost anybody who fancies themselves a connoisseur of integrated marketing is reading Kevin’s blog at MineThatData.com. Kevin is the author of Hillstrom’s Multichannel Forensics and Hillstrom’s Database Marketing. He …