& Multichannel Metrics
A few weeks ago I posted the first part of some (unsolicited) advice to the online grocery Freshdirect.com as to whether they would be well advised to invest into social media for their site. If you read that post, you …
In this little story, you can put yourself in the driver seat of a real eCommerce business. And think through whether it makes sense for this business to invest into web 2.0 style, social media capabilities for its web site. …
Should You Invest in Social Media For Your Web Site? Read more »