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Home › Posts tagged Direct Marketing

Tag: Direct Marketing

Why it should be "target & test", not "test & target"

Here is a small nugget from the Feb 5th Webinar with Josh Manion and Bryan Eisenberg. I touched on this in my little intro during the webcast because it is the source of a fascinating disagreement. It is also in the …

Why it should be "target & test", not "test & target" Read more »

America's Next Online-Offline Marketer

So you think you know what this “online-offline” marketing thing is all about? Forgive my presumptuousness–but I bet you don’t know the half of it! The electronic Retailer magazine published an article in the October issue that I have been burning …

America's Next Online-Offline Marketer Read more »

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