For those about to compete on analytics – I salute you! The reference to ACDC isn’t unfounded. After all … data rocks! If you want to create competitive advantage for your company by using analytics more cleverly than your competitors, …
A recent post highlighted the central idea behind the book Competing on Analytics: Namely, many companies employ analytics (business intelligence) merely in a tactical role, i.e. for improving ROI, while a few others use analytics so cleverly that they become …
A Quadrant Chart for Sophistication with Analytics vs. Multichannel Marketing Read more »
To my embarrassment, the first time I heard the old management adage “You can’t manage what you don’t measure”, I heard it from a competitor of mine at Unica in the web analytics space. Namely, I heard it from Webtrends’ …
Move beyond "Can't Manage What You Don't Measure" (part I) Read more »