IBM today announced the new IBM Marketing Center — an all-in-one solution that combines digital analytics data with real-time marketing execution. Marketing Center provides A/B testing, website personalization, email marketing, and more. For more information and to download the data …
Coming up this Thursday, December 4th, the WAA is hosting an educational webcast on the topic of behavioral segmentation & targeting. Segmentation is finally becoming mainstream: It is now available in almost all web analytics solutions (even if some solutions’ …
“So … how many banks are actually doing that?” I was questioned by an Internet marketer in Sydney last week. We were discussing the idea of measuring customers’ behavior on the website in order to refine the targeting of marketing …
A Small Step for Marketers – A Big Step for Marketing Read more »