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Tag: Analytics

Should You Invest in Social Media For Your Web Site?

In this little story, you can put yourself in the driver seat of a real eCommerce business. And think through whether it makes sense for this business to invest into web 2.0 style, social media capabilities for its web site. …

Should You Invest in Social Media For Your Web Site? Read more »

Move beyond "Can't Manage What You Don't Measure" (part I)

To my embarrassment, the first time I heard the old management adage “You can’t manage what you don’t measure”, I heard it from a competitor of mine at Unica in the web analytics space. Namely, I heard it from Webtrends’ …

Move beyond "Can't Manage What You Don't Measure" (part I) Read more »

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