& Multichannel Metrics
So you think you know what this “online-offline” marketing thing is all about? Forgive my presumptuousness–but I bet you don’t know the half of it! The electronic Retailer magazine published an article in the October issue that I have been burning …
A recent post highlighted the central idea behind the book Competing on Analytics: Namely, many companies employ analytics (business intelligence) merely in a tactical role, i.e. for improving ROI, while a few others use analytics so cleverly that they become …
A Quadrant Chart for Sophistication with Analytics vs. Multichannel Marketing Read more »
As online marketers evolve to become multichannel marketers, might their path of evolution turn out like the well known image below? Click to enlarge Isn’t it funny! We started as apes, hunched over, then started walking upright, but now we …
So, an online and an offline marketer walk into a bar. But tired of always drinking the same old beer, today, they really want to figure out which of the drinks on the bar’s shelf are going to be their new …
An Online and an Offline Marketer Walk Into a Bar … Read more »
“So … how many banks are actually doing that?” I was questioned by an Internet marketer in Sydney last week. We were discussing the idea of measuring customers’ behavior on the website in order to refine the targeting of marketing …
A Small Step for Marketers – A Big Step for Marketing Read more »
Bob Thompson has created something unique with CustomerThink, Inc, namely a forum for thought leadership on customer centricity. CustomerThink.com is a place where CRM gurus come together to share learnings from their daily work. CustomerThink is much more than just …
Everybody knows Kevin. His name is becoming synonymous with multichannel marketing. Almost anybody who fancies themselves a connoisseur of integrated marketing is reading Kevin’s blog at MineThatData.com. Kevin is the author of Hillstrom’s Multichannel Forensics and Hillstrom’s Database Marketing. He …
You gotta love the work of Hurol Inan, the first Master of Multichannel Marketing that I would like to pay homage to. Hurol is Australia’s guru for web analytics and online marketing. He is the author of Measuring the Success …
You are right. I made the title of this post more dramatic than it needed to be, just to engage you. And engagement is exactly what this thought is going to be about. Not engagement in the strategic sense that …
Oh great. Akin is starting the umpteenth million blog. Just what everyone needed. More information! We can barely keep out all the marketing messages that are trying to reach us every day. The ads may seem like bloodhounds chasing after …
How to Achieve Customer-Centricity in a Multichannel World? Read more »