In a recent post readers and I mulled over the fact whether Amazon really is that cool with their customer analytics and interactive marketing as we keep saying in our industry. Or whether their real secret to success is that …
A lively discussion came about after the recent post on the lack of expert systems to aid web analysts in their work with web analytics solutions. In that post I referred to medical expert systems as an analogy to convey …
Follow up on Expert / Decision Support Systems for Web Analysts Read more »
Q: Hey Akin, what do you think? A: Very exciting news for all of us. This proves that web analytics are worth billions of dollars. Everyone that knows something about analytics should get a big raise this week. Q: My …
Congrats to the Omniture folks! A Q&A with myself Read more »
Isn’t it silly? Web analytics has been around for almost 15 years now. There are many books, many best practices, many consultancies, and many gurus. But the common man’s approach to doing web analysis still seems a bit more like …
Why is there still no Expert System for Web Analytics? Read more »
If you are not an insider in this little niche industry, you may be surprised to learn that this question has been a heated debate. ———- This post is on the occasion of an interview to which I was kindly …
For all that buzz around Amazon’s sophisticated analytics and its targeted book recommendations, it is worth asking in Kevin Hillstrom’s priceless, heretic style: Is it just hype or does it really make the big difference for their business? Do we …
(This post is part of a series on the state of multichannel metrics today, one year after the book came out.) In a subscription based business model, e.g. mobile phone service, you have two ways to make a customer: gain …
Online-Offline Integration for Retention Marketing Read more »
Other than “How about cookie deletion?” the second biggest question that I have received in the past year when discussing the topic of online-offline integration is the question about privacy. Will it be OK with privacy regulations if I integrate …
(This post is part of a series on the state of multichannel metrics today, one year after the book came out.) The previous post focused on a travel company that listens to their customers’ online behavior so to get their …
(This post is part of a series on the state of multichannel metrics today, one year after the book came out.) The previous posts focused on companies accelerating conversions from online to offline. Here now comes an example of cross- …
Online to Offline Cross-sales in the Travel Industry Read more »