(This post is part of a series on the state of multichannel metrics today, one year after the book came out.) In a subscription based business model, e.g. mobile phone service, you have two ways to make a customer: gain …
Online-Offline Integration for Retention Marketing Read more »
For those about to compete on analytics – I salute you! The reference to ACDC isn’t unfounded. After all … data rocks! If you want to create competitive advantage for your company by using analytics more cleverly than your competitors, …
Here is a small nugget from the Feb 5th Webinar with Josh Manion and Bryan Eisenberg. I touched on this in my little intro during the webcast because it is the source of a fascinating disagreement. It is also in the …
Why it should be "target & test", not "test & target" Read more »
So, an online and an offline marketer walk into a bar. But tired of always drinking the same old beer, today, they really want to figure out which of the drinks on the bar’s shelf are going to be their new …
An Online and an Offline Marketer Walk Into a Bar … Read more »