The web cast on December 4th, 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing, drew a great audience. Lots of questions came in during the live event. Gary Angel, Anil Batra, and myself took time after the webcast to …
“So … how many banks are actually doing that?” I was questioned by an Internet marketer in Sydney last week. We were discussing the idea of measuring customers’ behavior on the website in order to refine the targeting of marketing …
A Small Step for Marketers – A Big Step for Marketing Read more »
Oh great. Akin is starting the umpteenth million blog. Just what everyone needed. More information! We can barely keep out all the marketing messages that are trying to reach us every day. The ads may seem like bloodhounds chasing after …
How to Achieve Customer-Centricity in a Multichannel World? Read more »