& Multichannel Metrics
For those about to compete on analytics – I salute you! The reference to ACDC isn’t unfounded. After all … data rocks! If you want to create competitive advantage for your company by using analytics more cleverly than your competitors, …
A recent post highlighted the central idea behind the book Competing on Analytics: Namely, many companies employ analytics (business intelligence) merely in a tactical role, i.e. for improving ROI, while a few others use analytics so cleverly that they become …
A Quadrant Chart for Sophistication with Analytics vs. Multichannel Marketing Read more »