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Home › Posts tagged brand equity

Tag: brand equity

How to Measure Brand Equity with Web Analytics – Part 2

Search engine strategies in San Jose (SES) is coming up next week already where I am on the hook to describe in just a few minutes during one of the panel discussions what web analytics can contribute for measuring brand equity. Recently, in the first …

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How to Measure Brand Equity with Web Analytics

Search Engine Strategies in San Jose is coming up in about two weeks time. Representing Unica’s web analytics solutions, I will have the pleasure of joining Omniture, Webtrends, and Google Analytics in staffing a panel discussion on measuring success. This time, moderator …

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