And now to the last article with which our Digital Marketing Strategy series for the CMO will come to closure. David Raab’s article on technology strategy to align with your digital marketing strategy is a gem and highly quotable throughout. …
Align Digital Technology with your Marketing Strategy: By David Raab Read more »
Earlier on this blog I referenced an article by Steve Woods from Eloqua on RPM, Revenue Performance Management. RPM is a relatively new term in the area of demand marketing optimization. Will it stick? As I was writing earlier, there …
RPM, Revenue Performance Management: Will the Term Stick? By Lauren Carlson Read more »
Following the recent series on articles for ROI measurement and optimization, I was struck by Bob Thompson’s advice on measuring the customer experience. To quote from Bob’s writing: With the classic “funnel” thinking, only a small fraction of those entering …
Scoring the customer experience: By Bob Thompson, CustomerThink Read more »