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Below are two workshop agendas for which I can be available as workshop leader. For more information, contact: Akin – at –

Workshop 1: Digital Experience Analytics and Business Optimization
In the hands of those who know how to use them, Experience Analytics are a mission critical, competitive weapon for improving customer growth and business results. Leading users of experience analytics have improved their company’s ROI by hundreds, sometimes thousands of percentage points.

Yet, too often companies approach experience analytics incorrectly; they leave it for analysts or technical users alone. They leave money on the table by focusing only on a subset of the value that experience analytics offer.

This workshop teaches top-down approaches and best practices for getting experience analytics right. We walk through cheat sheets and practical case studies for every role in the digital team, and across many industries.

For novice attendees the workshop starts with the essential of Digital Experience Nalyatics. We also cover how the field is evolving at the hand of innovative uses of analytics by leading practitioners.

  1. Blindspots in the traditional digital intelligence ecosystem
  2. Experience Analytics essential metrics, visualizations, and automated scoring
  3. How to connect the dots between experience analytics and the ecosystem
  4. Solving challenges at the top of the funnel, i.e. marketing acquisition and brand content engagement
  5. Solving challenges at the middle of the funnel, i.e. Ecommerce, Ebusiness, and visual merchandising optimization
  6. Solving challenges at the bottom of the funnel, i.e. performance, struggle and errors, and customer feedback management
  7. Solving challenges across the lifecycle, i.e. agile product development and conversion rate optimization (CRO)
  8. Targeting marketing and perzsonalization
2 days, class-room, group training and hands-on exercises

Workshop 2: Integrating Online and Offline to fuel Interactive Marketing
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI and ultimately improve your organization’s bottom line.

This workshop synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. The discussion will take you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

To paraphrase the book’s foreword: this isn’t a workshop about the what, when, or why of multichannel marketing. This is a how-to workshop. And what a ‘how-to’ it is, too.

  1. Understanding the challenges and opportunities for today’s marketer
  2. Competing on Multichannel Analytics
  3. The Web Analyst Tackles Multichannel Metrics Online
  4. The Relationship Marketer Digs Into Multichannel Analytics
  5. Measure Lift Between Online and Offline
  6. Measure Individual Customer/Prospect Behavior Between Online and Offline
  7. Marketing Attribution Given Multi-Touch Conversions
  8. Attract and Acquire Customers
  9. Engage and Convert Customers
  10. Grow Lifetime Value

1 day, class-room, group training

For more information, contact: Akin – at –

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