Workshops

table.sample {
border-width: 1px 1px 1px 1px;
border-spacing: 2px;
border-style: outset outset outset outset;
border-color: #FFCC00 #FFCC00 #FFCC00 #FFCC00;
border-collapse: collapse;
}
table.sample th {
border-width: 1px 1px 1px 1px;
padding: 2px 2px 8px 8px;
border-style: inset inset inset inset;
border-color: gray gray gray gray;
-moz-border-radius: 2px 2px 2px 2px;
}
table.sample td {
border-width: 1px 1px 1px 1px;
padding: 2px 2px 8px 8px;
border-style: inset inset inset inset;
border-color: gray gray gray gray;
-moz-border-radius: 2px 2px 2px 2px;
}
Below are two workshop agendas for which I can be available as workshop leader. For more information, contact: Akin – at – multichannelmetrics.com.

Workshop 1: Digital Experience Analytics and Business Optimization

In the hands of those who know how to use them, Experience Analytics are a mission critical, competitive weapon for improving customer growth and business results. Leading users of experience analytics have improved their company’s ROI by hundreds, sometimes thousands of percentage points.

Yet, too often companies approach experience analytics incorrectly; they leave it for analysts or technical users alone. They leave money on the table by focusing only on a subset of the value that experience analytics offer.

This workshop teaches top-down approaches and best practices for getting experience analytics right. We walk through cheat sheets and practical case studies for every role in the digital team, and across many industries.

For novice attendees the workshop starts with the essential of Digital Experience Nalyatics. We also cover how the field is evolving at the hand of innovative uses of analytics by leading practitioners.

Agenda:

Blindspots in the traditional digital intelligence ecosystem
Experience Analytics essential metrics, visualizations, and automated scoring
How to connect the dots between experience analytics and the ecosystem
Solving challenges at the top of the funnel, i.e. marketing acquisition and brand content engagement
Solving challenges at the middle of the funnel, i.e. Ecommerce, Ebusiness, and visual merchandising optimization
Solving challenges at the bottom of the funnel, i.e. performance, struggle and errors, and customer feedback management
Solving challenges across the lifecycle, i.e. agile product development and conversion rate optimization (CRO)
Targeting marketing and perzsonalization

Format:
2 days, class-room, group training and hands-on exercises

…

Workshop 2: Integrating Online and Offline to fuel Interactive Marketing

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI and ultimately improve your organization’s bottom line.

This workshop synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. The discussion will take you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

To paraphrase the book’s foreword: this isn’t a workshop about the what, when, or why of multichannel marketing. This is a how-to workshop. And what a ‘how-to’ it is, too.

Agenda

Understanding the challenges and opportunities for today’s marketer
Competing on Multichannel Analytics
The Web Analyst Tackles Multichannel Metrics Online
The Relationship Marketer Digs Into Multichannel Analytics
Measure Lift Between Online and Offline
Measure Individual Customer/Prospect Behavior Between Online and Offline
Marketing Attribution Given Multi-Touch Conversions
Attract and Acquire Customers
Engage and Convert Customers
Grow Lifetime Value

Format:
1 day, class-room, group training

…

For more information, contact: Akin – at – multichannelmetrics.com.

Leave a Reply Cancel reply