& Multichannel Metrics
“Hey, in 2010 let’s be strategic with our web analytics. Let’s not get lost in the tactical weeds” OK, so what’s a web analytics strategy vs. tactic then? The web analytics solution that you use is a tactic. The strategy …
Isn’t it silly? Web analytics has been around for almost 15 years now. There are many books, many best practices, many consultancies, and many gurus. But the common man’s approach to doing web analysis still seems a bit more like …
Why is there still no Expert System for Web Analytics? Read more »
(This post is part of a series on the state of multichannel metrics today, one year after the book came out.) The previous post paid homage to the original innovators behind the online-to-offline conversion improvement idea, namely the automobile industry. …
Online to Offline Conversions – A modern example from National Instruments Read more »
For those about to compete on analytics – I salute you! The reference to ACDC isn’t unfounded. After all … data rocks! If you want to create competitive advantage for your company by using analytics more cleverly than your competitors, …
Here is a quick take-away from our webinar with Apogee’s CEO Bill Leake today: Don’t be shortsighted in applying analytics for boosting success from online lead generation, specifically paid search: Don’t just measure conversion rate. It is a tricky metric …
A nugget from our webinar with Bill Leake from Apogee-Search Read more »
The value prop of being better at SEM is that you can achieve the same outcomes with less spending. Reduce spend on PPC keywords that attract visitors who would have clicked on your organic search result anyway Reduce spend on PPC …
Need to Print Money? Learn how, on Feb 18 with Apogee and Unica Read more »
So you think you know what this “online-offline” marketing thing is all about? Forgive my presumptuousness–but I bet you don’t know the half of it! The electronic Retailer magazine published an article in the October issue that I have been burning …
Success with web analytics is easier said than done. Successful users of web analytics have aligned the right strategies for best practices, staffing, and technology. What are these strategies though? On September 30th, a live webinar offered a chance to …
Many marketers are still blissfully ignorant about web analytics and think that it was only of interest to the web team, namely for improving online marketing. Yet its promise goes much beyond. This post aims to inspire you for taking web analytics …
Fun with Web Analytics: Can You Measure Interaction With a Paperback Book? Read more »
The voice of the web Analytics world, Manoj Jasra, was kind enough to pose a number of great questions to me this week. He published the interview on his blog (web Analytics world) this morning. Among the questions my favored …
Interview by Manoj Jasra, The web Analytics world Read more »