targeting – Experience Analytics Live

Q&A for 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing

The web cast on December 4th, 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing, drew a great audience. Lots of questions came in during the live event. Gary Angel, Anil Batra, and myself took time after the webcast to …

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RFM is dead, long live RFEM

You are right. I made the title of this post more dramatic than it needed to be, just to engage you. And engagement is exactly what this thought is going to be about. Not engagement in the strategic sense that …

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Tag: targeting

Q&A for 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing

RFM is dead, long live RFEM