It used to be that SEM was the umbrella term for paid and organic. Articles on search would begin with a sentence such as “Search engine marketing (SEM) comes in two types: paid (PPC) and organic (SEO).”. I used to …
This wizard is for any marketer looking to get more results from their search engine pay-per-click (PPC) campaigns (and who doesn’t?). It walks the analyst through a series of steps for increasing results, e.g. by eliminating wasted spending, identifying missed …
Announcing: Free Optimization Wizard for Paid Search (PPC) Read more »
Here is a quick take-away from our webinar with Apogee’s CEO Bill Leake today: Don’t be shortsighted in applying analytics for boosting success from online lead generation, specifically paid search: Don’t just measure conversion rate. It is a tricky metric …
A nugget from our webinar with Bill Leake from Apogee-Search Read more »