RFM is dead, long live RFEM
You are right. I made the title of this post more dramatic than it needed to be, just to engage you. And engagement is exactly what this thought is going to be about. Not engagement in the strategic sense that …
& Multichannel Metrics
You are right. I made the title of this post more dramatic than it needed to be, just to engage you. And engagement is exactly what this thought is going to be about. Not engagement in the strategic sense that …