& Multichannel Metrics
Given the times that we live in, most marketers are eager to make more out of what they already have. And one thing that web marketers have plenty of are clicks and visitor interactions. How could we make more out …
Get More Value From Product Reviews: Take them Offline too! Read more »
As online marketers evolve to become multichannel marketers, might their path of evolution turn out like the well known image below? Click to enlarge Isn’t it funny! We started as apes, hunched over, then started walking upright, but now we …
So, an online and an offline marketer walk into a bar. But tired of always drinking the same old beer, today, they really want to figure out which of the drinks on the bar’s shelf are going to be their new …
An Online and an Offline Marketer Walk Into a Bar … Read more »
“So … how many banks are actually doing that?” I was questioned by an Internet marketer in Sydney last week. We were discussing the idea of measuring customers’ behavior on the website in order to refine the targeting of marketing …
A Small Step for Marketers – A Big Step for Marketing Read more »
Oh great. Akin is starting the umpteenth million blog. Just what everyone needed. More information! We can barely keep out all the marketing messages that are trying to reach us every day. The ads may seem like bloodhounds chasing after …
How to Achieve Customer-Centricity in a Multichannel World? Read more »