& Multichannel Metrics
If you missed the May 19 WAA Webcast with Kevin Hillstrom and Jim Novo, you can replay it any time on demand. By the way, do you think it will be 5 or more like 10 years before all TV …
Replay of May 19th Webcast with Kevin Hillstrom and Jim Novo Read more »
So you think you know what this “online-offline” marketing thing is all about? Forgive my presumptuousness–but I bet you don’t know the half of it! The electronic Retailer magazine published an article in the October issue that I have been burning …
A recent post highlighted the central idea behind the book Competing on Analytics: Namely, many companies employ analytics (business intelligence) merely in a tactical role, i.e. for improving ROI, while a few others use analytics so cleverly that they become …
A Quadrant Chart for Sophistication with Analytics vs. Multichannel Marketing Read more »
As online marketers evolve to become multichannel marketers, might their path of evolution turn out like the well known image below? Click to enlarge Isn’t it funny! We started as apes, hunched over, then started walking upright, but now we …
Everybody knows Kevin. His name is becoming synonymous with multichannel marketing. Almost anybody who fancies themselves a connoisseur of integrated marketing is reading Kevin’s blog at MineThatData.com. Kevin is the author of Hillstrom’s Multichannel Forensics and Hillstrom’s Database Marketing. He …
What better way to launch a blog on multichannel marketing than by recognizing today’s masters in the field. Who are the thought leaders? What are they thinking? Multichannel marketing comprises all disciplines in the marketing department: brand AND direct marketers acquisition AND customer …