& Multichannel Metrics
Back in the early 2000s when you went to industry conferences such as SES, shop.org, eTail, ad:tech, and of course the eMetrics Marketing Optimization Summit, the common refrain was: “web analytics — everyone should really be using them.” The Rise …
The Rise and Fall of Web Analytics (and the rise of CX) Read more »
eCommerce and Marketing Pros all take for granted today that for your business to succeed online your digital intelligence eco-system has to include 1. Digital (web) analytics 2. Voice of the Customer (VoC) 3. A/B testing But the leaders in the space …
If like me you were part of the birth generation of Web analytics for marketing and eCommcerce purposes in the 2000s then what you know about ClickTale is probably based on the startup years of the company. Yet since those …