IBM’s Smarter Commerce explained in terms a 5 year old could understand

They say, if you can’t explain something in a simple and clear way, maybe you don’t understand what you are talking about. So … I was asking myself … could I explain IBM’s Smarter Commerce portfolio of solutions (which include Unica, Coremetrics, Tealeaf, DemandTec, Sterling, iLog, Websphere, etc. products) in such simple terms that even my five year old would understand.

I think I can, and here it is: