& Multichannel Metrics
Our mini series at Digital Marketing One on marketing performance measurement and accountability continues with a contribution by Tom Manning on management techniques. Very noteworthy is the following take on measuring returns with new media: “progressive marketers rely on ROI …
Guiding Digital Marketing Spend: by Tom Manning, Ninah Consulting Read more »
“I often describe the value of brand awareness as the equivalent of half of a $100 bill. Unless you know where to find the other half, there really is no value.”, Jim Lenskold on CustomerThink
Something rarely seen appears in Jim’s article on five key principles for improving marketing ROI within the Digital Marketing One series for CMOs. Namely, an ROI calculator for ROI measurement. Click the image and see the “Measurement ROI” tab on …
What’s the ROI on ROI Measurement? – by Jim Lenskold Read more »
For friends of analytics and interactive marketing, it is always a delight to find new technology vendors that take a fresh look at solving the problems in the market. So, I was fascinated to learn about Whatsnexx’ and their paradigm …
Fascinating New Marketing Automation Technology: Whatsnexx’s Customer State Marketing Read more »