Lead Management with End-to-End Digital Marketing – by Christopher Ryan
|B2B Marketing is hot hot hot.|
In fact it seems to be overheating with a plethora of terms that are used to describe similar, well …, related marketing techniques.
- Lead nurturing
- Drip campaigns
- Lead qualification,
- Lead scoring
- Sales development,
- Contact management
- (B2B) Marketing automation
High time for somebody to bring order into this chaos and explain how the above fit together.
And they do all fit together, namely they are all aspects of lead management.
Thankfully, the next article in our DigitalMarketingOne series for the CMO is on lead management and comes to us by Christopher Ryan.
|Chris is president of Fusion Marketing Partners. He is well known in B2B marketing with twenty-five years of marketing, technology, and senior management experience.|
Wow, with 25 years looking at this it must be fun to reflect how much B2B marketing will have changed in the digital age. Digital’s knack for interactivity is just Purrrrfect for B2B. And doing digital marketing for B2B without interactivity would seem a crime today.
For additional resources on B2B marketing from Chris visit fusionmarketingpartners.com or contact the author at cryan – at – fusionmarketingpartners.com.