& Multichannel Metrics
Marketing budgets have a chance to grow in 2011, writes Laura Patterson in her article in our Digital Marketing One series for the CMO. But – not to steal Laura’s punchline – but there is a catch: Accountability! I.e. marketers’ …
5 Steps for better Marketing Accountability – from Laura Patterson, VisionEdge Marketing Read more »
Naras Eechambadi’s article with a state of the art description of customer marketing (see previous post) completed a series of executive summaries on digital marketing techniques for the CMO: Ardath Albee, Content Marketing Robert Lesser, Lead Generation Chris Ryan, End-to-end, …
After three posts on insights for the considered purchases sector, it is fun now to see now how different the discussion is for customer marketing amd B2C. For that, just tune into Naras Eechambadi’s’ article which is next in our …
Maximizing Long-term Customer Value: By Naras Eechambadi of Quaero / CSG Read more »
Continuing our article series for the CMO from Digital Marketing One, next is Eloqua’s Steve Woods on Revenue Performance Management (RPM). “RPM is a systematic approach to identifying the drivers and impediments to revenue, rigorously measuring them, and then pulling …
Revenue Performance Management – by Steve Woods, Eloqua Read more »
Robert Lesser’s article in the DigitalMarketingOne series is stepping back from lead management and providing a great primer on lead generation in general. Anyone in the trenches with lead gen will know just how much hard work it is. So …
Lead generation: Digital strategies – by Robert Lesser Read more »
B2B Marketing is hot hot hot. In fact it seems to be overheating with a plethora of terms that are used to describe similar, well …, related marketing techniques. Lead nurturing Drip campaigns Lead qualification, Lead scoring Sales development, Contact …
Lead Management with End-to-End Digital Marketing – by Christopher Ryan Read more »
Now that our Digital Marketing One series for CMOs reviewed the most critical know-how for a variety of channels, the focus shifts to digital marketing techniques. You can apply these marketing techniques across digital channels. And the first insights that …
Content Marketing: How to Engage with Your Target Audience – by Ardath Albee Read more »