& Multichannel Metrics
Sharp, as always, Jacques Warren commented on my previous post why maturity model people always gravitate to Spider graphs? Wouldn’t it be easier to read bar charts? Worth a try! So, belowe are the three examples from the digital marketing …
It makes sense to have a maturity model as a companion to the new digital-marketing strategy framework . (See the thumbnail of the framework below.) What’s a maturity model? Maturity models are well established today. Their purpose is to be …
Here is a revised framework for digital marketing strategy. Why the revision? This fixes a number of shortcomings in the first version that I had proposed 10 days ago. For example, David Raab and Laura Patterson, members of the …
Digital-Marketing Framework (now revised and improved) Read more »
At the new DigitalMarketingOne, our Founders Council is seeking to design and explore a strategic framework for digital marketing. Marketing does so many things though and does them so differently at different companies. How do we put all that …
In Search of a Strategic Framework for Digital Marketing Read more »