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Home › 2010 › October

Month: October 2010

Spiders vs. Bars for Maturity Models

Sharp, as always, Jacques Warren commented on my previous post why maturity model people always gravitate to Spider graphs? Wouldn’t it be easier to read bar charts? Worth a try! So, belowe are the three examples from the digital marketing …

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Maturity Model for Digital Marketing Strategy

It makes sense to have a maturity model as a companion to the new digital-marketing strategy framework . (See the thumbnail of the framework below.) What’s a maturity model? Maturity models are well established today. Their purpose is to be …

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Digital-Marketing Framework (now revised and improved)

Here is a revised framework for digital marketing strategy.   Why the revision? This fixes a number of shortcomings in the first version that I had proposed 10 days ago. For example, David Raab and Laura Patterson, members of the …

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In Search of a Strategic Framework for Digital Marketing

At the new DigitalMarketingOne, our Founders Council is seeking to design and explore a strategic framework for digital marketing.   Marketing does so many things though and does them so differently at different companies. How do we put all that …

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