& Multichannel Metrics
The great Eric Siegel is going to speak in a webinar on March 31st on the topic of predictive analytics for online applications using web analytics and other data as input. In web analytics we always think that predictive analysis is …
In part 1 of this series I summarized the crossroads at which digital marketing has arrived in 2010. Then part 2 explored the surprising advances that turned database marketing into a digital marketing discipline. Now it is time to look …
Multichannel Marketing, 2 years later: The multi-online channel revolution (part 3/3) Read more »
In part 1 of this series I summarized the crossroads at which digital marketing has arrived in 2010. In this part we will look at the surprising advances that direct marketing has made in the past two years. The old-new …
In the two years since publishing the Multichannel Metrics book, the face of marketing has changed drastically. We are entering a critical crossroads in 2010. By 2013, will we look back and find that this was the year when marketers …
Multichannel Marketing – 2 years later: Digital is at a crossroads now (part 1/3) Read more »