& Multichannel Metrics
From the original post on blog.Unica.com. ———– Earlier this month, Unica’s development team put the finishing touches on version 8.2 of the Unica Enterprise product line. Included as part of this suite release, was also version 8.2 of the web …
Sharp, as always, Jacques Warren commented on my previous post why maturity model people always gravitate to Spider graphs? Wouldn’t it be easier to read bar charts? Worth a try! So, belowe are the three examples from the digital marketing …
It makes sense to have a maturity model as a companion to the new digital-marketing strategy framework . (See the thumbnail of the framework below.) What’s a maturity model? Maturity models are well established today. Their purpose is to be …
Here is a revised framework for digital marketing strategy. Why the revision? This fixes a number of shortcomings in the first version that I had proposed 10 days ago. For example, David Raab and Laura Patterson, members of the …
Digital-Marketing Framework (now revised and improved) Read more »
At the new DigitalMarketingOne, our Founders Council is seeking to design and explore a strategic framework for digital marketing. Marketing does so many things though and does them so differently at different companies. How do we put all that …
In Search of a Strategic Framework for Digital Marketing Read more »
When talking about retailers’ savings / discount cards, the first thing the analytics industry used to point out was the benefit for customer identification. The card helped tie transactions to known customers or households and facilitated the range of well …
In a world of credit cards, what’s the point of retailers’ savings cards anymore? Read more »
Exciting times! The consolidation in the marketing technology industry is producing a big league of solutions providers. Dreaming ahead into the future, what can companies hope to achieve with this new breed of marketing software and services providers? The end-to-end …
Soup to Nuts Marketing Optimization – In the Coming Big League Read more »
The previous post had concrete recommendations for proving the ROI of behavioral targeting. Several smart reader comments brought together a pretty clear picture. However, when I was meeting with a number of experienced online bankers in Europe recently, the question …
To Test or to Target? Where to Start for Best ROI? Read more »
It is often said that building (or proving) the business case for (site-side) behavioral targeting has been a lot harder than justifying an investment in more straightforward site optimization techniques such as A/B testing. As a result, you can read …
Building the Business Case for Behavioral Targeting Read more »
Web Analytics World (Manoj Jasra) just posted a free eBook on Web intelligence – tips & tricks in online strategy. Includes 25 analytics tips & tricks for this. Crowd sourced from the who-is-who in analytics. Very clever! Download from Manoj’s …