& Multichannel Metrics
“Hey, in 2010 let’s be strategic with our web analytics. Let’s not get lost in the tactical weeds” OK, so what’s a web analytics strategy vs. tactic then? The web analytics solution that you use is a tactic. The strategy …
This Thursday, Angie Brown from Elsevier is presenting live in a webinar within the Web Analytics Association’s webcast series. She is going to share some very clever examples of her web analytics work at the publishing giant. I had the …
This Thursday: Web Analytics for Driving Your Entire Business (not just your Website) Read more »
Social media are challenging and humbling. The discussion of how marketers should use them is often clouded by vague recommendations, niche anecdotes, and buzzword mania. The confusion has also impacted marketing analysts. More than ever they are facing questions of …
Social Media Metrics to Fit Your (Secret) Business Goals Read more »