Jim Sterne on: Web analytics, Easy or Hard
Any day when you can join Jim Sterne on a webcast is a good day. And today was such a day for me. Jim was the featured speaker in today’s webcast: Web analytics, Easy or Hard. The webcast, sponsored by …
& Multichannel Metrics
Any day when you can join Jim Sterne on a webcast is a good day. And today was such a day for me. Jim was the featured speaker in today’s webcast: Web analytics, Easy or Hard. The webcast, sponsored by …
In a recent post readers and I mulled over the fact whether Amazon really is that cool with their customer analytics and interactive marketing as we keep saying in our industry. Or whether their real secret to success is that …
A lively discussion came about after the recent post on the lack of expert systems to aid web analysts in their work with web analytics solutions. In that post I referred to medical expert systems as an analogy to convey …
Follow up on Expert / Decision Support Systems for Web Analysts Read more »
Q: Hey Akin, what do you think? A: Very exciting news for all of us. This proves that web analytics are worth billions of dollars. Everyone that knows something about analytics should get a big raise this week. Q: My …
Congrats to the Omniture folks! A Q&A with myself Read more »
Isn’t it silly? Web analytics has been around for almost 15 years now. There are many books, many best practices, many consultancies, and many gurus. But the common man’s approach to doing web analysis still seems a bit more like …
Why is there still no Expert System for Web Analytics? Read more »