Be Humbled by Twitter
When it comes to Twitter, I have been siding with the naysayers who think: I don’t care what other people seem to be having for lunch nor what they type into their mobile phones when stuck at the airport I …
Month: April 2009
April 23, Santa Clara: Managing Integrated Marketing
If you liked the previous post, then you will love this. Well, only if like me you live in the SF Bay Area, that is. Friends of analytics are invited to some quality evening entertainment on Thursday, April 23d, at …
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Dawn of a new era: On-site – Off-site Integrated Marketing
While it isn’t yet quite the online-offline integration that is my pet peeve, a new era of web marketing and web analytics seems to have begun. I think this will be a very exciting precursor to online-offline integration. This era …
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Competing of Data … for Competing on Analytics
For those about to compete on analytics – I salute you! The reference to ACDC isn’t unfounded. After all … data rocks! If you want to create competitive advantage for your company by using analytics more cleverly than your competitors, …