& Multichannel Metrics
Given the times that we live in, most marketers are eager to make more out of what they already have. And one thing that web marketers have plenty of are clicks and visitor interactions. How could we make more out …
Get More Value From Product Reviews: Take them Offline too! Read more »
The web cast on December 4th, 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing, drew a great audience. Lots of questions came in during the live event. Gary Angel, Anil Batra, and myself took time after the webcast to …
Recently, I received a tough question from one of the well known web analysts in our industry. “Your book did a great job in detailing how to measure the impact of display advertising.” Thank you “However, I was trying to …
A tough attribution problem: Do Marketing Affiliates deserve all the credit they get? Read more »