& Multichannel Metrics
Coming up this Thursday, December 4th, the WAA is hosting an educational webcast on the topic of behavioral segmentation & targeting. Segmentation is finally becoming mainstream: It is now available in almost all web analytics solutions (even if some solutions’ …
As the previous post explored the question whether Freshdirect would see increased revenues from user generated content, one of my most resourceful colleagues, Jay Henderson, pointed out an interesting study by Bazaarvoice. Bazaarvoice, if you didn’t know this already, is …
A few weeks ago I posted the first part of some (unsolicited) advice to the online grocery Freshdirect.com as to whether they would be well advised to invest into social media for their site. If you read that post, you …
The Web Analytics Association’s Standards Committee is presenting the latest set of Web Analytics Definitions (from Sep 22 2008) in a public webcast on November 6th. On that occasion, I promised the hard-working committee chairs, Angie Brown and Judith Pascual, …
WAA Web Analytics Definitions compared with Unica's Affinium NetInsight Read more »