& Multichannel Metrics
Success with web analytics is easier said than done. Successful users of web analytics have aligned the right strategies for best practices, staffing, and technology. What are these strategies though? On September 30th, a live webinar offered a chance to …
In response to the previous post, Bill Adam was kind enough to point to something that I had never heard of before: The ikan. I thought it worth highlighting at the post level. Bill also pointed me to a comprehensive article in …
In this little story, you can put yourself in the driver seat of a real eCommerce business. And think through whether it makes sense for this business to invest into web 2.0 style, social media capabilities for its web site. …
Should You Invest in Social Media For Your Web Site? Read more »
Many marketers are still blissfully ignorant about web analytics and think that it was only of interest to the web team, namely for improving online marketing. Yet its promise goes much beyond. This post aims to inspire you for taking web analytics …
Fun with Web Analytics: Can You Measure Interaction With a Paperback Book? Read more »